Saraswati (72) entered the artisan business because of her love of art. She observed women from economically weaker sections of society take interest in crafts. But, she also noticed that due to time constraint and lack of opportunity they never pursued their hobbies. “I thought why not teach them the skills and then they can spend their time doing something they like. And so, I started making products with their help.” After this, the company Panigha formed quite organically.
Mother Knows Best
Saraswati’s daughter, Vinita (44), works with her mother to make Panigha a booming business. As a young girl, she grew up watching her mother design and handcraft items. Saraswati decided to gradually teach her daughter these skills during summer vacations. This led to their shared passion for design and love for handmade products; the reason they craft items together.
According to Saraswati, the best part of crafting together is when their ideas differ. “After long discussions we finally take a decision. You know, it’s actually these different ideas that help us come up with unique designs.” And Vinita must admit that at most times, mother knows best. “Experience wins!”
Thank you amma…for everything.
For the Love of Handmade
They use a variety of handicraft techniques to create their handmade items. A few of these are embroidering, crochet work, applique work, tie-dye and blockprint. Moreover, their items are made with natural fabrics like cotton, silk, linen & jute. And they purchase these materials from local stores as well as from artisans in other villages. Once they have gathered all the necessary materials, the crafting can begin.
Each piece at Panigha is entirely handmade with a huge amount of skill and care. Therefore, Saraswati and Vinita imagine their customers to be people who love handmade products and respect the efforts an artisan puts in each unique product. And they love that through the Discovered online marketplace, artisans and lovers of handmade items can come together in one place.
Dreams for the Future
Saraswati’s dream is to expand Panigha and work with an even larger team of women who all have different skill sets and share her love of handmade items. Whatever the future may bring, her daughter is already proud of her achievements.
“I just wanted to share here…I feel proud of my mom! At the age of 72, she is always active and full of positive energy. She never gets tired, is always eager to try new crafting ideas and makes beautiful products. She is an inspiration for me. Thank you amma for everything. Happy Mother’s Day!”
Check out more of Saraswati and Vinita’s products at their online marketplace Panigha on Discovered. We would love to hear what you think about their story and products! Share your thoughts with us and use #idiscovered or tag us using @dscvrd on Instagram or @discovered on Facebook.